Program Overview:
 
Your organization's reputation provides the foundation of your ambitions. It facilitates client and product growth. It underscores the ability to meet or exceed financial targets. A stellar reputation allows organizations to turn aspirations into reality for you and your people.
 
Yet, billionaire business magnate Warren Buffet warns that "it takes 20 years to build a reputation and five minutes to ruin it."
 
That fall from grace is often preceded by a high-profile public failure, often driven by bad publicity in traditional and social media. Many wounded organizations mistakenly thought they could outduel media professionals whose full-time jobs are daily investigating entities.
While large corporations can hire specialized firms to help them recover, most organizations must weather a costly storm on their own. Many overlook that focused preparation on working with the media can often mitigate or even alleviate a reputational challenge.
 
In this course, we will explore working with the traditional media, which still holds considerable influence with key audiences like elected officials and governmental bodies. How do you ensure your message gets heard when the reporter asks the questions? What is the essential preparation one must do before stepping in front of the camera? How do you survive an ambush interview or a hostile press conference?
 
We will also examine how and when to focus on social media conversations with fewer rules and more immediate feedback. When should you listen, and when should you participate? What happens when someone takes a complaint public, and it goes viral? How do you deal with trolls? Do you need to be online 24/7/365?
 
Additionally, as an optional supplementary program, we will train spokespeople onsite at your campus using live practice interviews with instant constructive feedback. We also provide a follow-up report to help highlight where you can strengthen your spokesperson's readiness to effectively manage media interactions - including, if desired, videos of your practice sessions.
 
The introductory course equips you to prepare a media strategy and participate in media interactions to better understand how and why they matter.
 
This program is aimed at providing the following:
 
An understanding of the primary communications process and where it often fails
Practical guidance on preparing for, and working with, traditional media in crucial situations
A primer on traditional media tactics and traps
An overview of social media platforms and listening tools
Case studies of social media successes and failures
(Optional) In-person practice in traditional media settings, such as interviews and press conferences
 
This course is designed for:
 
Governance and Strategy Executives
Communications Managers and Specialists
Any Designated Organizational Spokesperson
Legal Team Members
IT Professionals Supporting Corporate Communications and Marketing Infrastructure
Organization's Crisis Communications Committee Members
 
For more details, download the brochure here. You can also contact us at angelei@eruditets.com or +61 3 9005 7576.