Program Overview:

In today’s business world, for you to be on top of your competitors, you need not just be present online, but you have to excel in the ever-evolving worlds of digital marketing with an up to date on proven digital marketing strategies to drive leads, sales and business growth. By tapping into your customers’ wants and needs, you can design an online journey that will answer their questions, educate them, and ultimately make them choose you over your competitor.

In this program, we will provide you with the tools and insight to take your current marketing efforts up a gear. This will take you through making strategic decisions based on your data insights, all the way to use the right channels for your objectives. We continue your learning from the Digital Transformation Playbook and help refresh your digital marketing knowledge and keep up to date continuously. 
 
The program ensures you will leave with:
 
Strong understanding of your current data and objectives
Working knowledge of your customer journey including any improvements that are needed
A strategic plan for your next 3 – 6 months of marketing activities
 
Program Take-aways:
 
How to create an agile digital marketing strategy for your business in a changing environment
Using analytics data to make key business decisions
Maximize your marketing strategy using paid advertising, website optimisation, CRO, social media and e-mail marketing
Understand the importance of utilising SEO for your website
Create and improve a customer journey taking into account diverse audiences
How to approach content for your organization to ensure engagement and conversion
Unlock the full value of each digital channel for your organization to prioritise your time based on ROI
 
For more details, please download the brochure here.