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THE GLOBAL APPLIED CREATIVITY
CONFERENCE: AUSTRALIA 

8 April 2025

Crown Plaza Hotel

Perth Australia

Workshop:

Beyonder Creativity: Creating

A Whole Brain Organization

9 April 2025

  • Why is this Conference Unique?
    This conference is unique because it focuses on the most pressing issues faced by organisations and brings creative approaches and solutions to the forefront. As the World Economic Forum has indicated for the past decade, creativity is one of the most important skills for the present and the future, making this conference highly relevant. The presenters have all spoken at some of the top four international creativity conferences—and they rank among the most sought-after creativity experts in the world.
  • What is the Global Applied Creativity Conference
    Many years ago, Sid Parnes, one of the pioneers of applied creativity, said: “Organisations that consistently apply Creative Thinking principles and methods: rapidly develop innovative ideas to address real issues and improve business performance, achieve unique and sustainable outcomes that support strategic business goals.” This is the essence of this conference: creating breakthrough ideas, identifying the core of your problems and solving them creatively, leading and managing with your whole brain, bidding farewell to negativity, and moving from the ordinary to the extraordinary. “Life can only be understood backwards; but it must be lived forwards.” - Søren Kierkegaard
  • What Are The Key Takeaways For Participants
    Enhanced creative problem-solving abilities and insights for finding opportunities; the capacity to generate more flexible and original ideas Understanding how to apply the whole brain in team-building, decision-making, leadership, and relationship-building Gaining insights and understanding on how to generate mature and intelligent emotions.

6 REASONS TO ATTEND

1. Learn From Leading Creative Minds

Gain insights from renowned speakers and industry leaders who have successfully applied creativity across diverse fields—arts, business, technology, and social innovation. Their stories and strategies will inspire you to take your creative ideas from concept to impactful reality.

2. Experience Practical, Actionable Workshops

This is not just a conference to listen and observe. Participate in hands-on workshops where you'll actively apply creative problem-solving techniques to real-world challenges, leaving you with skills you can immediately put into practice.

3. Expand Your Professional Network

Connect with like-minded professionals from a wide range of industries. Build relationships, exchange ideas, and collaborate with creatives, innovators, and thought leaders who are driving change in their respective fields.

4. Explore the Intersection of Creativity and Technology

Discover how the latest innovations—from AI to immersive technology—are reshaping the creative landscape. Learn how you can integrate cutting-edge tools into your own creative processes to stay ahead of the curve.

5. Unlock New Perspectives on Creativity

Creativity is not limited to the arts. At this conference, you’ll explore how creativity can be applied to business strategies, leadership, education, and more. You’ll leave with a broader, richer understanding of how creativity can transform any area of life.

6. Inspire Action and Innovation

This conference is all about doing. You’ll leave inspired not only by what you’ve learned but by what you’re motivated to create. It’s an opportunity to put creativity into action and take the next step in turning your ideas into impactful, real-world solutions.

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Speaker Spotlight: Dr. Kobus Neethling

Dr. Kobus Neethling, President of the South African Creativity Foundation, holds two Master's degrees, a Doctorate, and a Post-Doctorate (Cum Laude) specializing in creative behavior. He has authored over 90 books and nine TV series, including international bestsellers like Rich Brain Poor Brain and Creativity Uncovered. Recognized globally, he has delivered keynotes at esteemed conferences, received the Paul Harris Fellowship Award, and was the first recipient of the Paul Torrance Lifetime Creativity Award. Forbes endorsed his Neethling Brain Instruments as top assessment tools, and he has coached several sports teams to world championships.

Day 1: MAIN FORUM

THE GLOBAL APPLIED CREATIVITY CONFERENCE:AUSTRALIA

Join us in The Global Applied Creativity Conference (Australia) to discover the “Science of Creativity”. Led by renowned experts, participants will be guided through an in-depth exploration of the whole-brain thinking, drawing insights from Disney Model for radical innovation, and understanding the essential role of emotional well-being in driving sustainable innovation and growth.

 

This unique conference offers leaders and like-minded professionals the chance to engage in practical activities designed to redefine your approach to elevate team creativity.

 

These interactive presentations, you will gain insights into your own brain preferences, discover effective approaches to problem-solving, and develop strategies to create a culture of innovation within your team and organisation.

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Day 2: WORKSHOP

BEYONDER CREATIVITY: CREATING A WHOLEBRAIN ORGANISATION​​

This highly practical 1-day training programme focuses on unlocking whole brain thinking within personal and organizational context. Participants will experience the significant positive benefits of whole brain insights in all areas of their lives. The practical applications of all eight dimensions of the brain are unlocked, and there is an immediate realization of the dynamic benefits of functioning with whole brain capability. The connection between successful creatIvity and whole brain thinking is also outlined, along with how to overcome personal and organizational negativity. There are no aspects of life where whole brain thinking is not the starting point.

 

This training is a roadmap for those who want to make total organization change by understanding how their staff , customers or stakeholders think and connect with them accordingly.

What is like attending The Global Applied Creativity Conference

We asked our attendees of the previous event to describe the conference

The NBI BrainProfile and Beyonder Programme have proven highly effective in enhancing business performance, as shown by BMW's experience. By using BrainProfile insights to identify their sales team's strengths and weaknesses, BMW tailored training to optimize communication, build rapport, and close deals more effectively. Furthermore, fostered a mindset of growth and resilience, resulting in a boost in sales productivity, with salespeople increasing from 5 to an average of 8 cars sold per month. This highlights the transformative impact of the NBI BrainProfile and Beyonder Programme on driving business success.

As a teacher and Head of Department, attending ACRE multiple times has deeply impacted my work. The sessions led by Kobus Neethling and world-class creativity specialists taught me essential skills: thinking outside the box, brainstorming solutions, embracing change, and understanding whole-brain creativity. ACRE not only promotes creativity but also fosters a sense of community among like-minded people, empowering anyone in any field to make a meaningful difference. If you're considering ACRE, it’s for you!

– Karin, South Africa

Why Sponsor The Global Applied Creativity Conference (Australia)

Shape the Future, Connect with Leaders, and Amplify Your Reach

We are excited to invite innovators, creators, and technology solution providers to partner with the Erudite Global Conference On Applied Creativity In Action. This is an opportunity to showcase your creative projects, announce your next steps, and present transformative solutions that drive progress. As a partner, you'll engage with a global audience of key decision-makers and experts across sectors like education, business, design, and technology. You'll have the chance to highlight your technology solutions through interactive exhibits, demos, and presentations, while networking with leading innovators and creative thinkers. Our partnership opportunities include exhibition booths, product showcases, keynote and workshop sponsorships, and digital visibility through our website and social platforms. By joining us, you will play a pivotal role in advancing creativity and innovation globally. For more information on partnership packages, please contact Aileen at aileenh1@eruditets.net or call +613 9005 7576. Let’s create, innovate, and shape the future together!

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